 
 
|  | Promotion & Marketing:  - Marketing:
- TactiCom can develop a marketing strategy consistent with your current programs to convey your message to your target audience. We focus on developing a site that conveys your corporate image and branding and clearly communicates your marketing message. Our marketing programs aggressively market your web site and increase the number of web visitors, thereby exposing your products and services to a larger market.
- Search Engine Promotion:
- TactiCom maximizes your presence on the Internet by ensuring that your site can be found when users search for your company, products and services. This is the lowest cost and one of the most effective methods of marketing your products and services on the Internet.
- TactiCom optimizes your web pages so that search engines can find all search terms. When search engines index your site they assign high relevance to the keywords on each web page. This ensures that when a potential customer searches for a product or service you offer, your site appears in the results displayed by the search engine.
- Development:
- Key words embedded in pages
- Layout/templates targeted towards spiders (search engines) so your key words and phrases can be indexed
- Search engines can index all web sites developed by TactiCom, including database driven sites, e-commerce sites and on-line stores
- Announcement:
- Registration with all relevant directories/search engines from initial group of 400+
- Register with all major search engines
- On Going Promotion:
- Apply to all search engines for re-indexing
- Apply to all new directories
- Monitor site activity
- Use TactiCom proprietary promotion tools to optimize your presence on the search engines
- Update your site so as it is continually optimized for search engine placement
- We submit one page to all the major search engines once per day
 - Banner Advertising:
- Banner design, banner/advertising tracking and statistical analysis of campaigns (click through). Adjust banner advertising every 30 days based on analysis of the campaign. We are agents for most major search engines and directories therefore; the cost of advertising through us is minimal.
- Develop Internet marketing & advertising campaign based on your target market and budget
- Develop Banners in accordance with clients and directory requirements
- Place banners/advertisements. We are agents for all major search engines and directories
- Track all activity from banners including referrers and leads
- Develop monthly report for client
- Monitor and adjust Internet advertising plan by changing banner placement, etc.
- Real Time User Tracking:
- Monitor effectiveness of advertisement campaign.
- Monitor and display graphically in real time:
- Total, new and repeat visitors
- Total number of orders/inquiries
- Total sales volume
- Referring site (where users came from) with link back to site
- Agent Information (browser type & OS)
- Access by organizations/network
- Report by any time span
- Fully searchable by referrer, organization & browser
- Monitor individual sections of web site
- Customization available
- Web Site Referrer:
- All inquiries, registration forms and leads sent through the web sites have additional (hidden) fields that contain the following:
- Referring web site - web site user was on when they clicked a link to go to your web site.
- Referring URL - exact address of the referring link to your web site, useful for tracking banner addresses, where your traffic comes from, etc.
- Date and time of the last e-mail the user sent to you (using web forms).
- User's browser and operating system - useful if user sends in feedback about web site.
- User's IP address or domain name if available (security)
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